Translating a site through an API means paying per visit forever. Keeping the dictionary means paying once and owning the result.

It follows one argument in one order: what you get, who else got it, what is wrong now, what is done about it, and then the ask.

Not all of them, and not blindly. Which switches actually reduce risk on a small site, and which only make it harder to log in.

Products, cart, checkout, tax and shipping, from nothing to taking payments, without adding a second plugin for any of it.

A layout kept as shortcodes in the post is a layout you can read, diff and edit without the builder open. A layout kept in a proprietary blob is a hostage.

A site running a dozen plugins from a dozen vendors has a dozen update cycles, a dozen bills and a dozen support queues. Here is what changes when they are one product.