Category: Uncategorized

Notes on releasing work, and on the discipline of not touching it afterwards.

What a picture is doing on a page, and what it costs to put it there.

Every movement on a page should be answering something the visitor just did.

Choosing a face, a scale and a rhythm, and then leaving them alone.

A layout that answers the window it is in, rather than three layouts pretending to be one.

How a studio builds when the brief is a feeling rather than a specification.

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Not all of them, and not blindly. Which switches actually reduce risk on a small site, and which only make it harder to log in.

It follows one argument in one order: what you get, who else got it, what is wrong now, what is done about it, and then the ask.

Translating a site through an API means paying per visit forever. Keeping the dictionary means paying once and owning the result.