Category: Uncategorized

Notes on releasing work, and on the discipline of not touching it afterwards.

What a picture is doing on a page, and what it costs to put it there.

Every movement on a page should be answering something the visitor just did.

Choosing a face, a scale and a rhythm, and then leaving them alone.

A layout that answers the window it is in, rather than three layouts pretending to be one.

How a studio builds when the brief is a feeling rather than a specification.

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Translating a site through an API means paying per visit forever. Keeping the dictionary means paying once and owning the result.

A site running a dozen plugins from a dozen vendors has a dozen update cycles, a dozen bills and a dozen support queues. Here is what changes when they are one product.

A layout kept as shortcodes in the post is a layout you can read, diff and edit without the builder open. A layout kept in a proprietary blob is a hostage.